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Two Ski Shows in Birmingham????
Quote · 1868 days ago · 0 people like this ·

So, I am amazed, dumb-founded and shocked by the news I have just heard and subsequently confirmed, after years and years of loyal support from the organisers of the British Ski + Board Show at the NEC Birmingham who allowed FREE and unrestricted distribution of "In the Snow" magazine (which would clearly boost circulation by many thousands of copies), the publishers of In The Snow have now decided to launch a NEW rival show called .... wait for it "In The Snow - LIVE!!" and what's more on the dates usually reserved for the British Ski + Board Show - nice work fellas.


Is there really a desire for another show in Birmingham from the industry and public a like surely one of them is going to have to make way for the other _ I would love to hear your thoughts on this as well - please reply to this post with those thoughts.

Quote · 1868 days ago · 0 people like this ·

why would they do that?, surely Birmingham is only big enough for 1 ski show and also sponsors / exhibitors only have budgets for 1 ski show.

Quote · 1868 days ago · 0 people like this ·

Just waiting on confirmation but it does sound like there will be only one show this year in Birmingham with the organisers of the British Ski + Board Show being forced out!! - a real shame after all these years.

Quote · 1866 days ago · 0 people like this ·

So, I have now spoken to John Cooper the owner of the British Ski + Board Show who confirms that even he was unaware of the launch of "In The Snow Live" until he saw the press release which clearly shocked him as he was under the impression that the dates had been secured for his show in 2013 - having spoken to a bunch of friends who work in and around exhibitions it seems extremely unusual for exhibition venues to give away dates usually reserved for regular shows - there will clearly be more to this story in the future and as and when we hear the story we will let you know.

Quote · 1860 days ago · 0 people like this ·

BREAKING NEWS!!! - This just in from VOS Media - they will be launching a Ski Show North in Manchester the same weekend as the Birmingham "In The Snow Live" Show - so will exhibitors look to do both shows or decide on exhibiting at one or the other I look forward to hearing your thoughts.


Here is the Press Release in full:


• Ski and Snowboard brand expands to include Ski and Snowboard Show North
• Making snowsports more accessible with free ski and snowboard lessons, expert advice and a great alpine atmosphere with interactive features.
• Providing exhibitors with the opportunity to reach a wider snowsports audience within the UK.

VOS Media announce the launch of Ski and Snowboard Show North at Event City, Manchester; an addition to the Ski and Snowboard brand, which looks set to bring the successful London show to a wider snowsports market within the UK.


A range of interactive features will make for a great day out, including free, expert ski and snowboard tuition for everyone from youngsters trying on their first pair of skis to seasoned riders wanting to pick up a few pointers. Visitors could also get their skates on at the ice skating rink or try their hand at a Winter Olympic sport on the curling lanes. The show will work in partnership with the excellent snow facilities of the Chill Factore to offer visitors an unprecedented, interactive experience.


The World Resorts Village will also feature at the North show and represents a variety of top ski destinations from across the globe, allowing visitors to chat to experts about the best choice in location for them, and to book great value holidays on the spot. Central to this area is the World Resorts Bar where a beer or two can be enjoyed in a chilled après-ski vibe, with huskies to stroke and reindeers to admire; for a more refined taste of the mountains, wine tasting sessions will be on offer.


Damian Norman, MD, VOS Media says: “The recent success of the Ski and Snowboard Show, London, which saw an 11% increase in attendance, coupled with the undeniably strong impact of both our partnership with The Telegraph and our ’10,000 Free Lift Passes’ promotion, has provided the perfect opportunity to further our long-standing aim to support British skiers, by helping to increase accessibility to winter sports. It allowed us to offer free ski lessons and more affordable lift passes to all.

Backed by considerable market research and supported by The Daily Telegraph and Sunday Telegraph, we’re now able to extend this aim even further by creating a brand new, more readily accessible show, especially for the skiers and boarders of the North.”


Other confirmed exhibitors for the show include market-leading retailers Snow+Rock and Ellis Brigham, who see the show as a perfect way to support the retail outlets in the North. Kevin Young, Marketing Director – Snow+Rock, noted that “Having been a long supporter of the Ski and Snowboard Show in London we are delighted to support a northern launch, which we feel can reinforce sales at our Chill Factore store”.


In addition the Ski Club of Great Britain are supportive of the new show. Frank McCusker, Chief Executive Ski Club of Great Britain commented “The Ski Club of Great Britain sees a ski and snowboard show in Manchester as the perfect platform to interact with our members in the North of the country.

VOS Media are offering impressive early bird stand rates from £99 per m2. To discuss exhibiting and sponsorship opportunities contact Nicholas Stanford (0207 370 8543) or Lindsey Guy (0207 370 8512).

Quote · 1844 days ago · 0 people like this ·


...having spoken to a bunch of friends who work in and around exhibitions it seems extremely unusual for exhibition venues to give away dates usually reserved for regular shows...

very unusual but there's got to be reason for it surely? I'm surprised to hear the owner of the British Ski + Snow show didn't know he'd not got the dates until the press release, would have thought that's a critical part of running his show.


I've read more than a few copies of their mag so I'll be interested to see what these In The Snow boys can do.

Quote · 1842 days ago · 0 people like this ·

Yes it does all seem very odd and there is clearly a lot more to this than first meets the eye - the interesting thing though is I am already hearing from industry contacts that the "In The Snow Live" show is already being referred by some as the "In The Skip Dead" show - seems a little harsh to me and we should wait and see what they can do.

Quote · 1841 days ago · 0 people like this ·

In a NEW twist to the Ski Show soap opera VOS Media the owners of the London Show and new Northern Ski Show in Manchester have just been bought out by The Daily Telegragh Now this to me is a very interesting twist and I do wonder how this will further impact the viability of the In The Snow Live show in Birmingham. Love to know everyone else's view.

Quote · 1840 days ago · 0 people like this ·

Reading on another forum, I came across this:


"Ah, Manchestaaah, no ski show has EVER thrived there. Numerous organisers, including The Daily Mail, have tried and failed over two decades and all have cut and run before having to sell their children for medical experiments. It is the graveyard of ski shows..."


Obviously this is just opinion but still, it probably comes down to location - a ski show at the NEC is more central. InTheSnow Live has my vote for the convenience.


Quote · 1840 days ago · 0 people like this ·

Yes it is true that there have been other attempts to get Ski Show's going in Manchester before, though I don't ever remember dmg world media trying to start one in Manchester and as I worked for dmg until the time it become VOS I would hope I would remember that - but there you go perhaps it was my turn to get the teas in. Good luck to all the shows, here at SnowVole we passionately believe that ANY avenue that tries to get more people skiing or boarding needs to be encoraged.

Quote · 1833 days ago · 0 people like this ·

Information release: 13 February 2013

InTheSnow Live to broadcast live World Cup skiing action and new features announced

InTheSnow Live organisers today announced a host of new features for the national snowsports show which takes place from 25-27 October 2013 at the NEC, and confirmed that a live feed from the first World Cup ski race of the season in Sölden, Austria will be broadcast across the show with ex-Olympian Graham Bell providing minute by minute commentary.

To help celebrate the 20th year of a snowsports show at the NEC, Live World Cup action will be shown on a cube of four 5m x 3m giant LED screens that will hang over the centre of the show which will also be used to broadcast skiing and snowboarding films as well as live footage from around the show.

Also announced today is a large multi-purpose ski slope with rotating activities including ski and snowboard lessons, races and tubing. The show will also feature a Winter Wonderland with a real snow play area for children and visits from Father Christmas himself.

For adults, there will be the chance to enjoy après-ski in authentic style at the two-storey après-ski bar – the first of its kind at a UK snowsports show. The bar will feature live music, Thunder Toffee Vodka and a unique viewing platform across the show.

Graham Bell, BBC Ski Sunday presenter said: “Having a live feed from the World Cup racing in Sölden will bring an exciting dynamic to the show and will undoubtedly create a buzz. This has never been done at a UK snowsports show before and it will be great to commentate in front of a live audience and draw them into the excitement.”

Tickets can be booked at and start from £7. There will also be the chance to take advantage of a multi-show ticket offer to gain access to Top Gear Live and The Dive Show.

Quote · 1821 days ago · 0 people like this ·

InTheSnow Live announce key partners and more exciting features

Skiworld Saturday Kitchen brings alpine food to the NEC and Snow-Camp Rally finale at the show

The UK’s new national snowsports show, InTheSnow Live, today confirmed new partners and more features for the event including the Skiworld Saturday Kitchen and the finale of the Snow-Camp Rally, a charity race around the UK snow slopes.

Skiworld Saturday Kitchen will bring in Skiworld’s development chef Lucy Cufflin to share with the show’s audience a host of top class alpine recipes and show people exactly how to perfect those classic dishes. The feature will be a centrepiece of the show and compliment the two storey après-ski bar as a great place for visitors to meet and mingle.

Snow-Camp is InTheSnow Live’s official partner charity and their Snow-Camp Rally is a fundraiser which works towards getting young people onto the slopes. This year the Rally will tour all the UK’s five indoor snow slopes, eventually ending up at InTheSnow Live at the show’s indoor slope.

InTheSnow Live, which takes place from 25-27 October 2013 at the NEC, also confirmed that key national snowsports bodies will be supporting the show including the Ski Club of Great Britain who will host a stand and informative talks in the Talk Theatre, Snowsports England and the British Association of Snowsports Instructors (BASI).

Diane Palumbo from Skiworld said: “Skiworld are delighted to be part of InTheSnow Live with the SkiworldSaturday Kitchen. Our chalet menus are a huge part of the Skiworldholiday experience and our development chef Lucy Cufflin has worked tirelessly to bring local food and recipes for our guests to enjoy. The recipes are often requested by our guests, and at Skiworld Saturday Kitchen our guests and visitors to InTheSnow Live can find out at first hand how to create Lucy's simple to make but extremely delicious food!”

Tickets can be booked at and start from £7. There will also be the chance to take advantage of a multi-show ticket offer to gain access to The Dive Show as well.

For show updates follow @InTheSnowMag on Twitter and 'Like' InTheSnow on Facebook

Quote · 1755 days ago · 0 people like this ·

IN THE SNOW LIVE Announces a major NEW Media partnership with in News International.


InTheSnow Live, the snowsports show taking place at the NEC this autumn, has signed a significant deal with media giants, News International, as the official national media sponsor of the show.


The deal will see InTheSnow Live partner with five News International titles: The Times, Times Plus, Sunday Times, The Sun and the Sunday Times Travel Magazine and will involve a 70,000 ticket giveaway on the front cover of Sunday Times Travel Magazine a month prior to the show.


This is the biggest ever national media partnership for a UK snowsports show and will mean the show will be visible to over 70% of the UK population. News International, the largest media group in the world, will run a programme of advertising and editorial across their titles which will be complimented by online coverage and emails to their audience of millions about InTheSnow Live.


Dominic Killinger, Managing Director of InTheSnow Live said of the deal: “The show’s partnership with News International confirms the level at which InTheSnow Live is being run. This is the biggest media partner ever to engage with a UK ski show meaning InTheSnow Live will be exposed to millions of new people across the greatest range of media titles. This will of course bring a new audience to the show on top of the existing 20k footfall the show has built over the last 19 years.”


InTheSnow Live takes place from 25-27 October 2013 at the NEC and will create a whole new type of ski show to attract new and existing skiers and snowboarders.

It will showcase real resort experiences from the smells of the food in the Alpine Kitchen, to the ‘Fit to Ski’ feature and the custom boot clinic. There will also be a live feed on the show’s big screens of  the first World Cup ski race of the season in Sölden, with commentary from BBC Ski Sunday’s Graham Bell.


Other features include the luxurious two storey après ski bar, a winter wonderland for all the family, the ski fashion show and talk theatre and a huge £50,000 cash prize to be won at the show, allowing the lucky winner to take a ski holiday for life.


Tickets can be booked at and start from £7.

Quote · 1694 days ago · 0 people like this ·

Updated news from In The Snow LIVE 

Chamonix Talk Theatre and Canadian Zone to feature at InTheSnow Live


The UK’s national snowsports show, InTheSnow Live, today confirmed that Chamonix will be title sponsors of its Talk Theatre and that major Canadian resorts will run a Canadian Zone as a key show feature. Other big regions now confirmed for the show include Sud Tirol, Andorra and Oetztal.


The Canadian Zone will host some of the major Canadian resorts including Whistler and Sun Peaks. As well as being able to find out what’s unique about skiing in Canada and the highlights of each resort, visitors to the show will be able to win holidays to Canada. UK specialist tour operators, including Canadian Affair, Ski Solutions and Skiworld, will also be on hand throughout the day to answer questions on travel and packages to Canada.


The Chamonix Talk Theatre will be one of InTheSnow Live’s main features and with its turtle shaped exterior it will be hard to miss for show visitors. Visitors can expect to hear mountain guides tell tales of high alpine ascents and descents, informative talks about working a season and finding the perfect pair of ski boots and listen to British ski cross racer and Sochi 2014 hopeful Emily Sarsfield talk about her medal hopes. As well as hosting hourly talks by snowsports experts and inspirational speakers, the same area will play host to a fashion show featuring many of the big snowsports brands.


Corinna Hoverd, Manager of Market Development, Travel Trade at Tourism Whistler said: “Tourism Whistler is pleased to be attending the InTheSnow Live show. We have attended a snowsports show at the NEC for a number of years and the experience has always been positive. It provides a valuable vehicle for connecting with UK customers and is an excellent opportunity for us to share the Whistler story.”


Claire Burnet, Marketing Manager, Chamonix Mont-Blanc said: “Chamonix Mont-Blanc is delighted to be a part of InTheSnow Live which promises to be a dynamic new show. We decided to become an integral part of what we think will be a key event in the snowsports calendar by sponsoring the Talk Theatre. Being title sponsor of the Talk Theatre fits well with our status as a legendary mountain sports destination - Chamonix enthusiasts always have a tale or two up their sleeves!”


InTheSnow Live Managing Director Dominic Killinger said: “InTheSnow Live continues to deliver on every level.  First we agreed a huge spend on an unrivalled national media campaign with News International, the world’s biggest newspaper group, reaching 70% of the UK’s adult population.  We then went on to create a large scale PR and marketing campaign with the NEC that encompasses regional press, radio and web campaigns whilst targeting the millions of annual visitors to the NEC.  We then created ticket deals with two major shows that exhibit before and during InTheSnow Live (The Dive Show and The Cycle Show) and now it’s fantastic that as a result of this hard work we are attracting major players in the snowsports industry, from the likes of Whistler and Sun Peaks to Chamonix and Andorra that have never considered the NEC ski show before.  Ski shows need to be taken into the same league as Top Gear Live, Grand Designs Live and the Food show; exciting events that every skier should want to visit, and it’s clear this is where we are taking InTheSnow Live.”


This announcement follows hot on the heels of Ellis Brigham confirming InTheSnow Live as the only ski show outside of London where they will retail, a strong ski media tie up with major media partners that include the Ski Club of Great Britain,, and together reaching over 3 million skiers and other exhibitors already booked that include Sud Tirol, Folgaria, Mountain Heaven, More Alps, Ski Weekends and many more.  

Quote · 1680 days ago · 0 people like this ·

Not at Birmingham but Manchester on same dates???????????

Quote · 1680 days ago · 0 people like this ·


Not at Birmingham but Manchester on same dates???????????

 Hey Foden3 - you are dead right there will be two ski shows on the same weekend in Manchester and Birmingham, however, when I started this thread I was unaware that Global Snow Shows were closing their show and therefore assumed we would be having two shows in Birmingham

Quote · 1673 days ago · 0 people like this ·

The big decision for SnowVole though is which show to attend? Which one will you be going to London, Manchester or Birmingham?

Quote · 1650 days ago · 0 people like this ·

SnowVole was one of the first with the breaking news about the changes happening at the Birmngham Ski Show, with publishers In The Snow taking the dates from Global Snow Shows. Now SnowVole will break the NEWS that there will be NO SKI SHOW in Birmingham this year as "In The Snow Live" has been cancelled and can now be called "In The Skip Dead"

It would appear the show has been closed without opening due to a lack of Exhibitor support. We will be speaking with the organisers tomorrow to check the story fully, but for now we suggest you don't consider buying tickets for the Birmingham Ski Show

Quote · 1650 days ago · 0 people like this ·

SnowVole has spoken to Dominic Killinger of In The Snow Live today and he has denied categorically that the Show is to close and it will go ahead. Two other SnowVole sources are still very certain that the show will not go ahead, so currently the jury is out as they say.

One fact that can be tested of course though is that the organisers of In The Snow Live claim that 50% of the exhibition space is sold that's approximately 70 - 75 stands though so far we have been unable to find an exhibitors list anywhere. Its our opinion that a publishing of the list of the exhibitors who have BOOKED will go a long way to convincing many people that the show will indeed go ahead as planned.

Quote · 1649 days ago · 0 people like this ·

Yesterday was an interesting day with claim and counter claim we will let you read this statement from In The now Live & VOS Media and let you draw your own conclusions.

Either way we are glad to see that a solution as been arrived at that will only benefit the paying public... and just maybe we will end up with the largest and best ski show for some years.


As you may know, InTheSnow Live was formed
to replace a show that's taken place at the NEC for the last 19 years.

VOS Media's Ski and Snowboard Show North is an extension of the VOS Media
portfolio bringing the London based ski show that's celebrating 40
years this year, to the north.

At the time InTheSnow Live was announced, it was not known that VOS Media had
plans to launch a new show in Manchester on the same weekend.

Whilst exhibitor numbers for both shows have been positive, the unfortunate
clash of dates led to a dilemma for many exhibitors or potential exhibitors who
did not have the resources to exhibit at both shows on the same weekend. As a
result the two companies have spent much time discussing how this can be
resolved to the benefit of the industry as a whole.

The logical conclusion was that there should be one ski show in the north
of England this October and it's been agreed that the show will operate in
Manchester under the VOS Media brand.  Both companies will work to enable
the smoothest transition possible for those customers already booked to appear
at the NEC to switch to Manchester should they wish.

Dominic Killinger, Show Director at InTheSnow Live said, "Our show was
formed to enable the long established show at the NEC to continue.  At
that time there was no knowledge of a new show starting in Manchester. 
However, we are very pleased that two competing companies in the market can sit
down and agree what's best for the industry as a whole and work towards a
common goal of attracting new skiers to a stronger market."

Damian Norman, Managing Director at VOS Media said, "It’s clear that the
industry cannot withstand two shows in one weekend however they are placed
geographically and it’s testament to both companies’ passion for the ski
industry that we have been able to agree a way forward to the benefit of the
industry. We welcome the publishing arm of Dominic's business as a ski media
partner across both our ski shows and very much look forward to a stronger
working relationship into the future."

Quote · 1615 days ago · 0 people like this ·

Many of you will remember breaking the news that the "In The Snow - LIVE" show in Birmingham had been cancelled and the organisers were delaying their announcement.

Well unfortunately, this seems to be a disease that is catching, as we have now heard that the Scotland Ski & Snowboard Show has been cancelled but the website is still up and running promoting the event and we have been unable to find any official notice that it is to be cancelled ANYWHERE!!! - If anyone knows where this official notice is please let us know.

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